About Us

Established in 1972 by Mr. Sampat Mutha, the Rabbit Group began with humble origins and a bold vision — to manufacture high-quality stationery products that nurture creativity and learning. Building on this strong legacy, Mr. Sachin Mutha, Founder and Owner of Artiggle, has carried forward the family’s entrepreneurial spirit by developing a comprehensive portfolio of crayons, pencils, markers, paints, craft supplies, DIY kits, and innovative creative consumables. Our journey reflects over five decades of consistent growth, manufacturing excellence, and product innovation.

Today, under the leadership of the Mutha family, we operate modern, fully equipped manufacturing facilities in Pune, India, adhering to global production standards. Our certifications and compliances include ISO 9001:2015, BIS, GMP, Sedex, EN-71, CE, and ASTM D-4236 — reinforcing our commitment to safety, ethical practices, and international quality benchmarks.

Our brand Artiggle – Explore | Unleash | Create, embodies our philosophy of empowering imagination through safe, non-toxic, and environmentally responsible products. From polymer pencils that help conserve wood to recyclable packaging and child-safe formulations, sustainability remains integral to our approach.

In addition to strengthening our own brand, we have successfully undertaken white-label manufacturing for several major retailers in the United States, reflecting the trust global partners place in our quality, reliability, and manufacturing capabilities.

With over 50 years of expertise, a strong distribution network, and a growing global presence, we continue to combine legacy, innovation, and responsible manufacturing — delivering products that inspire creativity across generations.